I partner with product and engineering teams to simplify complex business problems through systems thinking, user-centered design, and AI-driven innovation. My work spans enterprise SaaS, procurement, trading, and emerging intelligent products.
Redesigned the RFQ workflow for industrial steel buyers managing multiple vendors and tight deadlines. Introduced folder organisation, urgency signalling for expiring RFQs, and a cleaner data table that reduced time-to-action on urgent quotes.
Replaced email-based price negotiation with an in-platform offer and counter-offer system. Buyers and sellers can negotiate price, quantity, and delivery terms in real time — with a full negotiation history stored against each listing.
Designed a real-time liquidity provider engine used by traders at global banks — bringing coherence across a trading workspace, pricing rules engine, order book, and full user administration system without disrupting workflows traders had built over years.
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Senior Product Designer based in Toronto with 10+ years of experience designing B2B marketplaces, trading platforms, wellness products, and e-commerce experiences. I partner with organizations to simplify complex systems, uncover user needs, and create products that are intuitive, scalable, and built for long-term success.
My work focuses on complex, data-rich environments where thoughtful design drives clarity, efficiency, and business impact. By combining user research, systems thinking, and close collaboration with cross-functional teams, I help turn challenging problems into products that feel seamless, purposeful, and easy to use.